Andrew Goodwins Theory

We researched Andrew Goodwins theory on music videos to see his view on music videos. This was helpful in showing us what music videos commonly consist and what we should consider when making our own one.

1. All music videos have certain genre characteristics, depending on the genre of the music.

2. More often than not there is a relationship between the visuals and the lyrics.
Ed sheeran

"Maybe i'll get drunk again"

3. There is a relationship between the visuals and the music.

visuals relating to the music, the violin usually is slow and the music is therefor slow.

4. The demand of the record label will be evident in the video.

Nicki Minaj is always showing off her gluteus maximus

5. Artist iconography.
Michael Jackson dancing with his famour white socks and short trousers outfit.

6. The notion of looking.
- women looking seductive

7. Intertextual.