Creating A Snapchat Filter

We was doing research on how bands get their fans involved on media platforms for example we will be creating a twitter account, Instagram account and a soundcloud account for our band. From this we came up with the idea of creating a snapchat filter and i started some research before creating one.

Snapchat filters are extremely effective in letting people know where the band is performing and who is there. Snapchat users, who are growing by the minute, use these filters to let their friends know what they're doing and if there is a special occasion snapchat filters allow them to express that to their snapchat friends.

One Direction have their own filter when they're on tour so people use the filter and show their friends where they are without having to type a thing.

After looking at a few filters we created our own:

Our filter lets people know our band is on tour and where. This helps grow the band as when people check their friends snapchat story and listen to the music and like it, they question who they are and hopefully cause them to join their friends at the next CURE concert.

Test shots

We have done some practice shots that we want to include in our music video to give us an insight on how we would perform the shots and whether it would be how we want it. We tried this shot two different ways, firstly we kept the camera stationary and zoomed into the singers mouth. The other way we did it was to use the force of our hands to push the camera forward into the mouth. From this we learnt that we need to get the camera closer into the mouth for the shot to be effective. This also helped us practice lip synching and editing and we learnt that we cannot do the camera shot unless the singer is yawning which fine as he just got out of bed and it matches the setting.

David Bowie - Lazarus

David Bowie has called his song lazarus as Lazarus Bethany, who is also known as Saint Lazarus or Lazarus of Four days, is the subject of a prominent miracle of Jesus in the Gospel of John, in which jesus restores him to life for days after his death. The Eastern Orthodox and Roman Catholic tradition offer varying accounts of the later events of his life.

The beginning of the music video uses a slow tracking shot getting closer to the cupboard for a good 15 seconds where nothing happens which creates a motion of suspense and draws the audience into the narrative.
















The audience know this is a bowie music video so they expect bowie to make an appearance out of the closet, however a bewildering man comes out instead which intrigues the audience and makes them want to watch further. This is an example of Roland Barthes enigma code.












We have a close up of Bowies face which is followed by a weird disjointed cut
















The birds eye view of Bowie lying in the hospital bed shows how he is helpless and his fans will relate this back to his condition of having cancer. What is interesting is the next cut which takes us to the random stranger who comes out of the cupboard again, However this time he is creeping under the bed and reaches out to him as we see his hands. The camera tracks around him as the guy under swaddles around him which represents 'Death' from under the bed.

Band back story

Our artist grew up in the US, however he moved to England and went to Newcastle University in 2010 to study medicine. During his studies his friend died from an overdose of drugs which inspired him to form a band in memory of his friend and make music. The band was found in 2011 which consisted of 3 members; Tanner Moore (the lead vocalist), Cody Lee and Bradley Jones.

Sia Artist research

Sia promotes herself as quite anonymous, for example distorting her face in the picture on her website and also the album cover for '1000 forms of fear' shows her wig with no face and on a black background. In addition she always wears a wig in her music videos to keep her identity private and she doesn't appear on her album covers unlike other artists which makes her unique. Her hidden identity makes the audience feel mysterious about her identity and makes them focus on her music rather than her identity.

She has a consistent theme of black and white throughout her website showing that she is quite plain and doesn't want to be recognised but also it shows emotion. Which links to her songs that is typically emotional. Her website font is quite weird but it is continued onto her album covers which makes it effective.

Representation Terminology

•  Voyeurism - Voyeuristic behaviour involves getting sexual pleasure from secretly watching other people having sex or taking their clothes off.

• Male gaze - The male gaze is the way in which the visual arts and literature depict the world and women from a masculine point of view, presenting women as objects of male pleasure.

• Exhibitionism - extravagant behaviour that is intended to attract attention to oneself

• Raunch Culture - Female Chauvinist Pigs: Women and the Rise of Raunch Culture(2005) is a book by Ariel Levy which critiques the highly sexualized American culture in which women are objectified, objectify one another, and are encouraged to objectify themselves. Levy refers to this as "raunch culture".

Chosen song

21 pilots - 'Stressed out'

https://www.youtube.com/watch?v=h_uzF-Tdw0g&feature=share

My group have chosen our song to complete our own music video to today. 

We decided to print out the lyrics and start anaylising them on what type of images first pop in to our heads and what we think would fit in. 

This is what we have came up with so far, for example we decided that we can have the lip syncing on the slower beats of the song which will be easier for us and I thought this would look better as we could really focus on getting the lip syncing perfectly on time with the beat. 

Selena Gomez research

At the main page of the website there is like slideshows of her new tours and you can enter them to find out the dates. Furthermore there are her premier opening dates as she is also an actor as well as a singer.

When you click on music from the toolbar at the top her latest album and the songs in the album appear with options to listen to it on the website or on iTunes which is also a good marketing strategy.

 In the middle of the website main page there is a fan club forum and people can sign up to get live updates via email,text or post about Selena Gomez and her future work.

This is the toolbar at the top of the website that allows you to enter different categories about Selena Gomez such as photos; this allows you to access her Instagram pictures live from her website.

Because Selena Gomez is a singer alongside an hollywood actor she has a movies button which allows you to see all the movies she is in and what ratings they got.

Her website has a store where fans can buy her clothing to support her and also to show their love towards her.

Preliminary Task

Andrew Goodwins Theory

We researched Andrew Goodwins theory on music videos to see his view on music videos. This was helpful in showing us what music videos commonly consist and what we should consider when making our own one.

1. All music videos have certain genre characteristics, depending on the genre of the music.

2. More often than not there is a relationship between the visuals and the lyrics.
Ed sheeran

"Maybe i'll get drunk again"

3. There is a relationship between the visuals and the music.

visuals relating to the music, the violin usually is slow and the music is therefor slow.

4. The demand of the record label will be evident in the video.

Nicki Minaj is always showing off her gluteus maximus

5. Artist iconography.
Michael Jackson dancing with his famour white socks and short trousers outfit.

6. The notion of looking.
- women looking seductive

7. Intertextual.