Sia Artist research

Sia promotes herself as quite anonymous, for example distorting her face in the picture on her website and also the album cover for '1000 forms of fear' shows her wig with no face and on a black background. In addition she always wears a wig in her music videos to keep her identity private and she doesn't appear on her album covers unlike other artists which makes her unique. Her hidden identity makes the audience feel mysterious about her identity and makes them focus on her music rather than her identity.

She has a consistent theme of black and white throughout her website showing that she is quite plain and doesn't want to be recognised but also it shows emotion. Which links to her songs that is typically emotional. Her website font is quite weird but it is continued onto her album covers which makes it effective.